Software
Switzerland
AI technology generates 60 qualified meetings over 6 months
Romain Blaser
CEO at Haidi
“Letstrike handles 90% of our business development efforts. Thanks to Letstrike I can focus on selling and strategic tasks like developing our technology.”
2
Client acquisition
10
Sales opportunities
60
Qualified sales meetings
25
Weeks
24k
Contacts
7
Personalised copies
Why letstrike?
When the first version of Haidi’s technology went to market Romain, the CEO, had a number of challenges :
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01
Many hats, including sales
Romain was primarily focused on building great technology and keeping good investor relations but he also had to manage the sales pipeline at the same time.
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02
Starting the business development almost from scratch
although Romain had been able to convert some clients from his previous job’s relationships, to generate good conversations through his network’s connections and to get a few client referrals, there were still not so many opportunities in the pipeline.
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03
Sales and marketing resource constraints
Romain had not hired a sales team yet, did not have the time to take action in any outreach related activities like cold calling or cold emailing and did not have so much resources available for extensive marketing programs..
Testimonial
More about the client
Haidi is a supply chain planning platform, designed to give SMEs greater visibility in their operations, enabling them to reduce inventory needs, optimise purchases, ultimately ramping up profits.
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ICP
Regions
Industries
Headcount
Persona
Roadmap
First step
- Starting with Romandie (French speaking cantons of Switzerland) with a French copy
- First campaigns launched personalised for food and beverage industries
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Month one
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Month two
Second step
- New copywriting personalised to address the pain points of manufacturing, retail, and restaurant industries.
Third step
- Expanding to German speaking cantons of Switzerland with a Swiss German copy.
Month three
Key messages
Some of the most effective outreach messages addressed specific industry pain points and benefits
We help restaurants answer strategic stock management matters like: how much raw fish will I need tomorrow for each of my points of sales?
With our AI based prediction technology, we helped Sushi Mania’s restaurants to get 90% reliability on their raw fish daily consumption forecast and to ultimately reduce their waste by at least 70%.
Roadblocks & Solutions
In six months we encountered and addressed only one major roadblock.
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Campaign Performance Variability: as the technology was relatively new and ICP and Persona were still under definition there were occasions where some campaigns did not perform at the beginning. The problem was solved over time by augmenting the number of concurrent campaigns on various different target audiences at the same time.
Campaign Performance Variability: as the technology was relatively new and ICP and Persona were still under definition there were occasions where some campaigns did not perform at the beginning. The problem was solved over time by augmenting the number of concurrent campaigns on various different target audiences at the same time.
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