IT service
Spain
IT Services company books 250 qualified sales meetings and acquires 70 clients.
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Gonzalo Fernandez
EMEA Director
“ In one year we nearly doubled our client base. Letstrike has become our primary client acquisition channel, generating 80% of our first meetings and keeping us focused on selling.”
70
Client acquisition
250
Qualified sales meetings
94k
Contacts
100+
Sales opportunities
40
Weeks
8
Personalised copies
Why letstrike?
One year ago, Nubosoft was looking for a partner to help them set their business development on autopilot
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01
Lack of leads
When Nubosoft entered the Spanish market in 2021 although the company had no reputation, it grew very fast at the beginning but business development started to become more challenging after a couple of years.
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02
Need for scalability and consistency
Gonzalo tried multiple tactics to generate leads such as manual cold emailing, cold calling in-house and through partners, PPC / ads and SEO but none of them was scalable enough to keep track with their ambitious acquisition goals.
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03
Lower acquisition cost
Gonzalo had limited time and budget to allocate to business development and needed a smart solution to quickly scale the number of meetings booked in his team’s calendar as well as reducing their cost-per-lead..
Testimonial
More about the client
Nubosoft is a leading Google Cloud services integration partner and Managed Services Provider in Spain, serving 180 clients and 5.000+ in LATAM. They have been recognised as Google's Partner of the Year multiple times in LATAM. Their mission is to unlock the limitless potential of technology for every company, big or small, fostering growth, expansion, and boundless possibilities.
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ICP
Regions
Industries
Headcount
Persona
Roadmap
First step
- Opened with the core target, largest business hubs in Spain: Madrid, Barcelona and Valencia
- Expanded to the rest of Spain
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S1 2023
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S2 2023
Second step
- Deployed campaigns to Mexico for the LATAM team
- Customised campaigns to run a cross-channel outreach, taking advantage of a Google event in Madrid
Third step
- Creating industry-specific customisation: Advertising, IT Services, Food, Consumer Services
- Launch of industry - specific messaging for Manufacturing, Financial Services, Marketing and Healthcare industries
- Promoting Google Gemini, targeting new persona with new personalised copywriting.
2024
Key messages
Examples of the best performing copywrting lines for Medium Size Businesses:
We help CEOs and their team who do not have the resources, or the time, to properly manage their own email services and who want to reduce their IT budget.
We allow our clients like Cominvi and Motum to set their email service management in autopilot, removing labour intensive admin tasks from their team.
Roadblocks & Solutions
Over three years we had to overcome a multitude of challenges together.
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Extreme responsiveness:Gonzalo wanted to be able to pick up conversations with prospects in minutes to maximise the quality of the conversation. After testing different solutions, letstrike’s Campaign Manager was able to find a better organisation and leverage AI tools so the team could always set meetings in less than 2 hours.
Reaching the market limits #1: as Nubosoft Spain only operates in Spain for the moment they quickly reached out to the entire market. The first tactic used to circumvent the problem was to “pause and reset”: by pausing the campaigns prospects would have had time to “forget” and by changing the copywriting their interest could be piqued by another topic.
Reaching the market limits #2:The second tactic was to test new persona and new personalisations to broaden the spectrum of possible entry points. The third solution was to unlock a completely new data set.
Extreme responsiveness: Gonzalo wanted to be able to pick up conversations with prospects in minutes to maximiser the quality of the conversation. After testing different solutions, letstrike’s Campaign Manager was able to find a better organisation and leverage AI tools so the team could always set meetings in less than 2 hours.
Reaching the market limits #1: as Nubosoft Spain only operates in Spain for the moment they quickly reached out to the entire market. The first tactic used to circumvent the problem was to “pause and reset”: by pausing the campaigns prospects would have had time to “forget” and by changing the copywriting their interest could be piqued by another topic.
Reaching the market limits #2:The second tactic was to test new persona and new personalisations to broaden the spectrum of possible entry points. The third solution was to unlock a completely new data set.
Extreme responsiveness: Gonzalo wanted to be able to pick up conversations with prospects in minutes to maximiser the quality of the conversation. After testing different solutions, letstrike’s Campaign Manager was able to find a better organisation and leverage AI tools so the team could always set meetings in less than 2 hours.
Reaching the market limits #1: as Nubosoft Spain only operates in Spain for the moment they quickly reached out to the entire market. The first tactic used to circumvent the problem was to “pause and reset”: by pausing the campaigns prospects would have had time to “forget” and by changing the copywriting their interest could be piqued by another topic.
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