Software
France
Software Startup sets their business development on autopilot
Perrine Delobelle
Chief Marketing Officer at Tilkal
“During the past 3 years letstrike helped us manage our lead generation process allowing us to focus on higher value tasks like selling and developing our technology.”
18
personalised copies
150
weeks
70
Campaigns
Why letstrike?
Three years ago Tilkal was looking for a solution to set their lead generation on autopilot as they face 3 main challenges:
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01
Personalised and simplified outreach
As Tilkal evolves in a broad and diversified market, the team needed to create a high level of personalisation and keep their pitch simple to address the specific needs of various persona in multiple countries and multiple industries.
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02
Limited resources for sales and marketing
as a young company, lead generation was not yet fully organised, and sales teams didn't have a comprehensive contact database and any automation tools.
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03
Need to increase lead flow
the team was focused on building an amazing product and did not wish to mobilise too many internal resources to launch sophisticated marketing programmes.
Testimonial
More about the client
Tilkal is a software startup helping brands and manufacturers be more transparent by allowing their customers to track where their products have been sourced and produced. Specifically designed for the needs of the textile, cosmetics, aeronautics and food industries Tilkal allows a large variety of use cases in CSR, procurement, quality, supply chain management and compliance.
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ICP
Regions
Industries
Headcount
Persona
Roadblocks & Solutions
Over three years we had to overcome a multitude of challenges together.
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Lead quality: Tilkal addresses a wide variety of personas, which creates complexity both in identifying contacts and in targeting messages, which letstrike has made it possible to resolve, notably through ultra-personalised campaigns.
Agility: Tilkal addresses subjects that are constantly evolving and may require the implementation of campaigns at very short notice. With letstrike campaigns were up and running in a matter of days.
Responsiveness: by strengthening their collaboration through weekly stand-up meetings, Perrine and her Letstrike Campaign Manager, Hajar, were able to continually bring new ideas to the table and maximise campaign performance.
Lead quality: Tilkal addresses a wide variety of personas, which creates complexity both in identifying contacts and in targeting messages, which letstrike has made it possible to resolve, notably through ultra-personalised campaigns.
Agility: Tilkal addresses subjects that are constantly evolving and may require the implementation of campaigns at very short notice. With letstrike campaigns were up and running in a matter of days.
Responsiveness: by strengthening their collaboration through weekly stand-up meetings, Perrine and her Letstrike Campaign Manager, Hajar, were able to continually bring new ideas to the table and maximise campaign performance.
Lead quality: Tilkal addresses a wide variety of personas, which creates complexity both in identifying contacts and in targeting messages, which letstrike has made it possible to resolve, notably through ultra-personalised campaigns.
Agility: Tilkal addresses subjects that are constantly evolving and may require the implementation of campaigns at very short notice. With letstrike campaigns were up and running in a matter of days.
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