IT
Australia
IT Services company reached 82k monthly recurring revenue thanks to 13 client acquisitions over 2 years
Anna Furlong
Executive Director
"Over the past two years, letstrike has generated 80% of our sales meetings, allowing us to focus on enhancing our service offerings and customer relationships."
13
Client acquisitions
100
weeks
8
Personalied copies
115
Qualified sales meetings
Why letstrike?
Two years ago, The Virtual IT Department sought a comprehensive solution to streamline their lead generation due to four key challenges :
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01
Lack of Quality Leads
The team was dedicated to delivering top-notch IT services but had limited inbound or referral leads.
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02
Resource and Time Constraints
As a growing company, they lacked a formal sales team and the skillset to operate a cold emailing process.
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03
Immediate Acquisition Goals
To meet their growth objectives, they needed to quickly scale a sales pipeline.
04
Diverse Clientele Needs
Catering to a wide range of industries required personalised and simplified outreach strategies.
Testimonial
More about our client
The Virtual IT Department is an IT services company (Managed Services Provider) specialising in solutions for small and medium-sized enterprises across various industries in Australia. Their services include IT support, cloud solutions, cybersecurity, and managed IT services.
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ICP
Regions
Industries
Headcount
Persona
Roadmap
First step
- Initiated with targeting healthcare and education sectors.
- Developed sector-specific outreach strategies.
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2022
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2023-2024
Second step
- Expanded to finance, retail, and manufacturing sectors.
- Enhanced personalization of outreach efforts.
- Increased participation in industry-specific conferences and events.
Key messages
Some outstanding copy that addressed target audience pain points:
“...we are pleased to have designed a tailored cybersecurity offering that gives you the peace of mind that your business is safe in a constantly evolving threat environment.”
“We’re an Aussie-based, innovative and customer-centric IT Managed Services company with clients across a range of industries in Australia.”
Roadblocks & Solutions
In two years, we had to overcome a multitude of challenges together.
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Data Saturation: After only a few months we already addressed most of the target market. To ensure we can provide more consistent results, we invested heavily into new data sources and capabilities in delivering effective campaigns.
Campaign Performance Variability: Campaign performances can fluctuate and vary depending on the market, timing of the campaign, and the need for the service in general. We regularly test multiple industries and regions that are within the scope of the campaign strategy to ensure we can get maximum results so that we aren’t just spinning our wheels in one place.
Right Place and Right Time: The power of running these campaigns frequently and consistently is being able capture key moments of decision making with their core audience to convert them at the right time.
Data Saturation: After only a few months we already addressed most of the target market. To ensure we can provide more consistent results, we invested heavily into new data sources and capabilities in delivering effective campaigns.
Campaign Performance Variability: Campaign performances can fluctuate and vary depending on the market, timing of the campaign, and the need for the service in general. We regularly test multiple industries and regions that are within the scope of the campaign strategy to ensure we can get maximum results so that we aren’t just spinning our wheels in one place.
Right Place and Right Time: The power of running these campaigns frequently and consistently is being able capture key moments of decision making with their core audience to convert them at the right time.
Data Saturation: After only a few months we already addressed most of the target market. To ensure we can provide more consistent results, we invested heavily into new data sources and capabilities in delivering effective campaigns.
Campaign Performance Variability: Campaign performances can fluctuate and vary depending on the market, timing of the campaign, and the need for the service in general. We regularly test multiple industries and regions that are within the scope of the campaign strategy to ensure we can get maximum results so that we aren’t just spinning our wheels in one place.
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