IT Services
Italy
IT Services company books 150 qualified sales meetings.
Enrico Degrassi
CEO & Co-Founder
“ Since the end of 2022, letstrike has helped us streamline the first steps of our sales process; allowing us to gain access to new industries and decision makers that did not know of IKON.'”
5
Clients won in the end
70+
Opportunities opened after the meetings
150
Qualified sales meetings
70
Weeks
62k
Contacts
9
Personalised copies
Why letstrike?
In the end of 2022 Ikon was looking at finding a partner who could help them achieve their growth goals:
01
Word of mouth dependency
Historically IKON has grown by providing exceptional service to a small number of clients who became extremely loyal, stayed for years and referred other businesses in their network to Enrico.
02
Lack of resources and automation capabilities
Due to the significant growth of the company, IKON needed to structure their lead generation process and further automation capabilities.
03
Objective to grow
outside the local market
In order to grow the team also wanted to start connecting with potential clients outside of their home region - Friuli Venezia Giulia and Veneto, and to expand to international markets, where they did not have many connections
Testimonial
More about the client
IKON is an IT Services and development company created in 1997. They specialise in developing web and mobile applications for large organisations and omnichannel retailers. With its “Digital Farm” IKON is creating innovative solutions for its clients based on technologies like augmented reality, virtual reality and IoT.
ICP
Regions
Industries
Headcount
Persona
Roadmap
First step
- Started to target their nearest local market in Friuli Venezia Giulia and Veneto
- Launched personalised copy to target the manufacturing and retail industries
S1 2023
S2 2023
Second step
- Expanded to the financial services, transportation and logistics sectors
Third step
- Created new ICP personalised copies
- Design a new copy to address the niche needs of European museums
2024
Key messages
Some of the most effective outreach messages addressed specific industry pain points and benefits:
With our applications online retailers like IKEA allowed their online customers to visualise and try-on products before they buy them with VR and AR. Which in only weeks have produced an important increase of their Conversion Rate and Average Transaction Value.
Roadblocks & Solutions
Over the course of one and a half year the team had to address some challenges: